What is the Halo Effect and How Does it Impact the Way You Buy Food?

First off, what is the Halo Effect? The Halo Effect (also known as the Halo Error) is a perception distortion (cognitive dissonance) which affects a person’s judgement of a specific product, brand, person, group, idea, entity, or statement based on things unrelated. It has been recognized by psychologists and marketers for a long time and is widely used in food packaging.

For example, if we see a very attractive person we tend to think they are successful and popular. Another example would be when you go to the grocery store and really want a bag of cookies, but you know they are not healthy. Yet you walk by some chocolate cookies that say “Organic!” and you subconsciously think they are better for you, so you purchase them and proceed to eat the entire bag while you watch reruns of Friends. Just so you are aware, they are still chock full of sugar and technically not good for you.

There are actually five phrases that marketers use to get people to buy certain food products. Looking at food labels should be done while you grocery shop so you know what you are buying and putting into your body. Don’t fall for these phrases and be careful when shopping.

  1. Organic: We are not talking about organic fruits and vegetables when we bring up this phrase. We are discussing processed foods that claim to be organic. To be able to put the “organic” label on food packaging, the ingredients must contain 70% of organic products. It does not mean it is healthy, has no sugar, are healthy calories, and is not junk food. Plenty of organic processed products are unhealthy for you.
  2. Endorsed by [insert organization here]: CrossFit HQ has explained in recent articles that not all “health” organizations practice integrity or and have been found accepting money from big junk food industry players. It says nothing about the sugar or sodium content or how good the food actually is for you if it is endorsed by a specific organization.
  3. Heart Healthy: Just because it claims to be “Heart Healthy” does not mean it does not contain preservatives. It simply just has minimal salt, trans-fat and fat. Again we cannot strain enough – look at the labels of the food you are buying.
  4. Made with whole grain: Ok… but what type of whole grain? rice, quinoa, couscous, millet, spelt, oatmeal, cornmeal? You can get your wholegrains from eating actual rice or oatmeal. You do not need to get whole grains from baked goods, sugary cereals with a crap ton of preservatives. It also does not mean there are only whole grains in the product or there are no preservatives. It just means it was made with some whole grains.
  5. All natural: the word “natural” means a lot of different things to different people and companies. Marketers are banking on the fact we associate “all natural” with “organic”. These food companies sure paint a pretty picture, when in reality they look the same as products that are “organic” but they do not have to go through as many requirements to be deemed an organic product. Heck, some consider high fructos corn syrup organic. P.S. it is not…

These five phrases have eluded the best of us. The best thing to do is to educate yourself when it comes to food. Evaluate your goals and understand how to attain your goals. Know what you are buying and make sure you are not putting chemicals in your body (unless you really want to, then you do you boo). Don’t let these deceptive food marketers to get the best of you.

FitMix Update

Effective September 1st, 2019, CFABQ will no longer accept FitMix.  Due to recent changes with how FitMix pays per member per class, it is necessary to change our policy. We regret to inform the FitMix members that attend CFABQ that we can no longer accept FitMix effective September 1st, 2019.The FitMix model is no longer a viable and cost…
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5:00pm Classes to Remain CrossFit Group class

In the August Newsletter we announced the 5:00pm class was going to switch to a CrossFit Basics class. We apologize for the confusion, but the 5:00pm class will remain a normal CrossFit group class. We will continue to do the same programming as the rest of our class offerings. If you would like to see what the workout is…
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July Coach Spotlight: Keelieanna

Name: Kellie Knapp Position: Coach (Wednesday 6:00pm class) When did you start doing CrossFit? My first CrossFit class was actually an introductory park WOD in conjunction with Lululemon, mid-May 2013. I ended up getting sick, had to stop in the middle of the workout, and then proceeded to throw up once I left. Joe convinced me to try it…
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April Coach Spotlight: Felicia Jackson (aka FJ)

Name: Felicia Jackson Position: Coach (12:00pm class several times a week) When did you start doing CrossFit? I started CrossFit in February 2014 with Whitney’s 5am boot camp. And like most, I was instantly addicted! It was nice to come into an environment where you were.   encouraged to test your limits and be strong. What made you decide to…
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2019 Endurance Class

We are excited and happy to announce the start of our 2019 Endurance Class. Do you have a running goal for 2019? Do you want to learn better running mechanics so you can crush Murph? Well this is for you. Starting this Sunday, March 10th 2019 at 8 am at CrossFit Albuquerque, Coach Tatianna will be holding the first…
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Top Podcasts for CrossFitters

Over the course of the last several years, podcast have been making a comeback as a way to share information and drive new and exciting conversations, especially while commuting or traveling. Topics such as politics, business, sports, comedy, education, science, religion, and a multitude of others are gaining popularity across the board -- especially in the CrossFit community. Several athletes,…
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5 Crossfit Apps to Track Your Progress

Keeping track of your Crossfit progress has never been easier. With tons of apps available in the palm of your hand, the only challenge is choosing which one is the best fit for you. Checkout the details on 5 popular Crossfit apps below, and get motivated to never miss another WOD. myWOD (Link)  Price: $3.90 Rating: 3.6/5 Notable Features: Track…
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7am CrossFit Class

We are considering adding a 7am CrossFit group class to the schedule. But we need your opinion! Please click on the link below and answer the questions as to if you are interested in a 7am class. https://www.surveymonkey.com/r/2S6FX3T Thanks!…
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Cut the Crap Challenge 2018

2018 CrossFit Albuquerque's: Cut the Crap Presentation & 6-week Challenge This year our gym is not doing the 'same-ol' New Year challenge you see roll around every January. We are providing CFABQ members with a presentation and 6-week challenge that will set you up for a successful & healthy  2018!!! Coach Becky is presenting on Saturday, January 6th at 3pm on topics that everyone needs…
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